Now we are at the end of COVID restrictions (we hope), once again, we are thinking about public meetings and conferences. While Zoom meetings have proven their importance in value, time, and savings in travel, face-to-face meeting with colleagues will always have certain benefits. Moreover, there will always be a need to record these events. But these videos can be used more effectively.
Here are some common mistakes.
THINKING THAT EVENT VIDEO IS PRIMARILY FOR THE ARCHIVES.
Too often, the raw video ends up in someone’s office drawer. There needs to be more thought about how to use the material once recorded.
NOT DOING A HIGHLIGHT TAPE OF YOUR EVENT VIDEO.
At the very minimum, there should be a highlight video addressing the various themes of an event. If there are well-known speakers from your community, include them and host the highlights on your video platforms.
But more importantly, you should get out of the thought pattern that it is primarily for the record. Instead, it’s an opportunity to build up your video resources for future projects.
NOT RECOGNIZING THE RESOURCES IN THE ROOM
Sometimes conference/event videos focus entirely on the podium. But many people may be attending the event that is worth getting on video—for example, customer testimonials or expert comments about your organization, product, or service.
NOT THINKING PAST THE PODIUM.
In many events, there are lots of networking and social events that are worth capturing. It adds color and a vital human component.
ASSUMING THAT AN EVENT VIDEO IS ONLY A TECHNICAL JOB
While covering an event requires much technical knowledge once you start going beyond the podium, the production company you hire should be good storytellers. Please take a look at their corporate videos. Are they compelling storytellers through graphics, interviews, and images?
NOT RECOGNIZING YOUR TARGET AUDIENCE
The target audience for your corporate event may differ from the videos’ target audience. For example, a conference may bring together experts and fellow workers to network, but the overall video may be more about how the organization functions. As a result, each has a different audience.
THINKING IT IS TOO EXPENSIVE
Video can be expensive, and it probably is if you think only about having an archive of the event. But if you approach it as a video resource, it can be quite inexpensive compared to developing the same resources from scratch.