Mistakes to Avoid Planning an Event Video

Mistakes to Avoid Planning an Event Video

Now we are getting to the end of COVID restrictions, we are again thinking about general meetings and conferences.  While Zoom meetings have proven their importance in value and just savings of time and money in travel, face-to-face meeting with colleagues will always...
Hiring a video production company?

Hiring a video production company?

Now we are getting to the end of COVID restrictions, we are again thinking about general meetings and conferences.  While Zoom meetings have proven their importance in value and just savings of time and money in travel, face-to-face meeting with colleagues will always...
How long should your marketing video be?

How long should your marketing video be?

There is no correct answer. A marketing video is a vague concept that really needs to be defined more by its video purpose than its physical form. Step back a bit to get a better understanding of why we are worried about video length. Are attention spans getting...
Video needs a job! A video marketing job.

Video needs a job! A video marketing job.

Video needs a job.  They are often left hanging around on some web corner with not much to do. However, their most important job is to fit into your video marketing efforts Videos can look pretty, strong, weak or boring. They may have great production value – or none...
How to choose titles for a video interview.

How to choose titles for a video interview.

What is the best way to title your video interview or onscreen commentators? Is shorter always better? If you come from the world of documentary film or news – you are probably thinking, just keep it simple. But if your from the corporate world, you constantly have to...