Video Services: What to expect

by | Dec 21, 2022 | Production Points

A video production company can offer various video services. These include video editing, motion graphics, 3D animation, live event coverage, corporate video production, marketing video production, educational video production, documentary film production, and virtual reality (VR) and augmented reality (AR) production. 

The cost of these services can vary widely depending on factors. For example, the project’s complexity, the video’s length, and the equipment’s quality and production values. 

To judge the ability of a production company to carry out these functions, you should consider factors. These include their portfolio, experience, equipment, process, communication, and testimonials from past clients.

Video in Production

Here is a list of services

Video production 

This service involves the process of creating a video from start to finish, including the following steps:

  • Concept development involves coming up with an idea or theme for the video and determining the target audience and desired message.
  • Scripting involves writing a script for the video, including dialogue, voiceover, and visual elements.
  • Pre-production is video services preparing for the actual filming, such as scouting locations, casting actors, and organizing equipment.
  • Shooting involves capturing video footage using cameras and other equipment.
  • Post-production involves editing and refining the video footage, including cutting, splicing, and adding effects and transitions.
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Video Service Editing 

This service involves taking raw video footage and refining it into a final product. It typically includes the following steps:

  • Editing involves selecting the best shots and piecing them together logically.
  • Adding effects and transitions involves adding visual and audio elements to the video to enhance its overall look and feel, such as text, music, and graphics.
  • Motion graphics focuses on creating visual graphics, such as text and animations. It can be used in a video to convey information or add visual interest. For example lower thirds (text that appears at the bottom of the screen), title sequences, and other graphics. These help to engage the viewer and enhance the overall visual appeal of the video.

3D Animation

This video service involves creating animated graphics and characters in three-dimensional space to bring concepts and ideas to life in a video. This can include creating realistic or stylized characters, environments, and objects and animating them using software such as Maya or Blender.

Live event coverage 

This video service involves filming and producing video content for live events, such as conferences, concerts, and sporting events. This can include setting up cameras and other equipment to capture the event and then editing the footage into a final product that can be shared with attendees or a wider audience.

Video Service: Corporate video production

This video service involves creating video content for businesses, such as promotional videos, training videos, and internal communications. This can include creating videos showcasing a company’s products or services, explaining its values and mission, or providing employees with training and educational content.

Marketing video production 

This video service involves creating video content to promote a product or service, such as commercials and social media ads. This can include creating videos highlighting a product’s or service’s benefits, showcasing customer testimonials, or demonstrating how it works.

Educational video production

 This service involves creating video content for educational purposes, such as instructional videos and online courses. This can include creating videos that teach a specific subject or skill or provide a visual explanation of a complex concept.

Documentary film production

A video service focused on creating documentary-style films that tell a story or explore a particular subject. This can include researching and gathering information, conducting interviews, and filming on location to capture the subject’s essence.

Virtual reality (VR) and augmented reality (AR) production

This service involves creating immersive video content using VR and AR technology, which allows viewers to experience a video in a more interactive and lifelike way. 

It can include creating 360-degree video content 0. It is viewed using VR headsets or creating interactive AR experiences that can be viewed using a smartphone or tablet.

How to evaluate a production company’s video services.

There are several things you can consider when evaluating the ability of a production company to carry out the services you are interested in:

  • Portfolio: A good way to get an idea of a production company’s capabilities is to review its portfolio of past work. It gives you an idea of the types of projects they have completed and the quality of their work.
  • Experience: It’s also a good idea to consider the production company’s and its team’s expertise. Look for companies with a track record of successfully completing projects similar to what you have in mind and with a team with the necessary skills and expertise.
  • Equipment: Ensure the production company has the equipment to handle your project or access it. It can include cameras, lighting, sound equipment, and any other specialized equipment that may be required.
  • Process: Ask the production company about their process for completing projects. Do they have a clear and organized approach, and do they have a plan to handle any challenges that may arise?
  • Communication: Communication is vital in any project, so it’s crucial to find a production company that is responsive and easy to work with. Please ensure they can communicate their ideas and listen to your needs and concerns.
  • Testimonials: Ask the production company for references or testimonials from past clients. This can give you an idea of what it’s like to work with them and whether they are able to deliver high-quality results.

Considering these factors, you should understand a production company’s ability.


In conclusion, video production is a complex process involving various skills and expertise. A professional video production company can help you bring your ideas to life. It will offer multiple services, such as video production, editing, motion graphics, 3D animation, and more. 

When choosing a production company, it’s essential to consider their portfolio, experience, equipment, process, communication, and testimonials from past clients to ensure they can deliver high-quality results. 

By carefully evaluating your options, you can find a production company that meets your needs and helps you create a video that engages and inspires your audience.


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