Stock Music – Have you heard your company’s music elsewhere?

Aug 23, 2021 | Production Points

Music is essential to video because it can capture a mood. But you need to be careful in your choice of stock music. It can put the buyer in the proper perspective or turn them off.

Stock services are an alternative to hiring a musician and provide you with a wide range of choices. In addition, the tunes can be added to your videos quickly and inexpensively.

BUT HERE IS THE CATCH TO STOCK MUSIC.

Even if you choose from a company with millions of tracks, a handful of that music will become quite popular and be used dozens, if not hundreds of times. Therefore, the risk that your chosen track will be found on another video is relatively high.

WILL OTHER PRODUCERS USE YOUR MUSIC TRACK?

Some tracks resonate with an audience, while others don’t. In the same way, some music can be a hit; other tracks are just okay.

It does not matter if you use the tracks on social media posts with a short shelf life. But if it is a cornerstone video that will be on your website for several years, you probably don’t want your music to appear in other videos that may be very different from your brand.

There is no way to know if the track you have chosen is already used in other videos. Unfortunately, I have not found any music stock services that will tell you how often a piece of music has been downloaded.

Here are a couple of ways to mitigate this issue. The best is to hire a musician with a music portfolio that matches the style you are looking for in your video.

The second approach is to choose a stock company that will provide you with the music stems. Essentially, they are the separate tracks of each instrument. Therefore, you can remix the music to give it a bit of a different sound.

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LINK: SDC Video Productions

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