Diversity and inclusion are no longer just a nice thing to have in company culture. There is a growing expectation that the workplace should explicitly be supportive.
The events of the past few years have helped accelerated employee engagement in these types of discussions. And true leaders are seizing the moment to advance diversity, equity, and inclusion in their own organizations.
Therefore, there is no better time to create videos to celebrate successes and map out the next steps forward.
So, why hire a professional video company?
When the video is critically important to your brand.
For example, if it anchors your website, viewed by clients and customers over several years, it should reflect the overall quality of your brand.
Think about your office or storefront. A poorly maintained property reflects poorly on your brand – and so does a poorly produced video.
Before you invest in any video production, it is important you give your video a job. Without a job, it will just sit there on your webpage not attracting much attention, with a price tag that does not justify its non-existent role.
So here is a collection of video types, each with a particular job to do. It should give you ideas on how to deploy video in any marketing, corporate or communications role. But a few pointers first.
Music is important to video because it can capture a mood and should be used with the same editorial care that you give to your copy. It can put the buyer in the right mood or totally turn them off. Stock services is an alternative to hiring a musician and it provides...
Facebook video ads are an effective format for business owners. Using scroll-stopping, engaging video ads on Facebook will help you become instantly more competitive on the platform.
In addition it’s a great way to show off a brand’s personality and connect emotionally with an audience.
Facebook video ads have emerged as one of the most effective formats marketers have at their disposal.
It is a blatantly false narrative that, in recent years, human attention spans are declining to a point that the average goldfish has a longer attention span.
Video needs a job.
Too often they are left around hanging on some web corner with not much to do.
Scam alert Here is a scam that is showing up in creatives’ inboxes such as video makers, graphic artists, and website developers.
We always love working on music videos. So many creative people in the room.
Potential buyers don’t want to talk to a sales person unless they are ready to purchase. This means marketing videos can help them along the sales funnel.
What is the best way to title your interviews or onscreen commentators in your video production? Is shorter always better?
There is no correct answer because having “a video” is a vague concept that really needs to be defined more by its purpose than its physical form.
Event video is often not used effectively. It’s considered to be expensive without providing much return on that investment. Here are some common mistakes.