Potential buyers don’t want to talk to a sales person unless they are ready to purchase. This means marketing videos can help them along the sales funnel.

What is the best way to title your interviews or onscreen commentators in your video production? Is shorter always better?

There is no correct answer because having “a video” is a vague concept that really needs to be defined more by its purpose than its physical form.

Event video is often not used effectively. It’s considered to be expensive without providing much return on that investment. Here are some common mistakes.

Like it or not, your audience is the best judge to evaluate your video content on YouTube.

If your organization is hiring a video production company, you should be aware of the various steps in the video creation process. It will ensure you get what you want. In general, you should work towards a “no surprises” approach.

There are lots of things to consider when you are hiring a video production company. Here are a view things to keep in mind.