Create videos about diversity and inclusion for your workplace.
Diversity and inclusion are no longer just a nice thing to have in company culture. There is a growing expectation that the workplace should explicitly be supportive.
The events of the past few years have helped accelerated employee engagement in these types of discussions. And true leaders are seizing the moment to advance diversity, equity, and inclusion in their own organizations.
Therefore, there is no better time to create videos to celebrate successes and map out the next steps forward.
Video Experts | When it is time to hire video professionals and dump DIY
So, why hire a professional video company?
When the video is critically important to your brand.
For example, if it anchors your website, viewed by clients and customers over several years, it should reflect the overall quality of your brand.
Think about your office or storefront. A poorly maintained property reflects poorly on your brand – and so does a poorly produced video.
30 Video Production types with a purpose
Before you invest in any video production, it is important you give your video a job. Without a job, it will just sit there on your webpage not attracting much attention, with a price tag that does not justify its non-existent role.
So here is a collection of video types, each with a particular job to do. It should give you ideas on how to deploy video in any marketing, corporate or communications role. But a few pointers first.
Stock Music – Have you heard your company’s music elsewhere
Music is important to video because it can capture a mood and should be used with the same editorial care that you give to your copy. It can put the buyer in the right mood or totally turn them off. Stock services is an alternative to hiring a musician and it provides...
Do you want custom Facebook video ads?
Facebook video ads are an effective format for business owners. Using scroll-stopping, engaging video ads on Facebook will help you become instantly more competitive on the platform.
In addition it’s a great way to show off a brand’s personality and connect emotionally with an audience.
Facebook video ads have emerged as one of the most effective formats marketers have at their disposal.
The Human Attention Span Is Longer Than Goldfish.
It is a blatantly false narrative that, in recent years, human attention spans are declining to a point that the average goldfish has a longer attention span.
Video needs a job!
Video needs a job.
Too often they are left around hanging on some web corner with not much to do.
Scam alert
Scam alert Here is a scam that is showing up in creatives’ inboxes such as video makers, graphic artists, and website developers.
BTS Photo: Music video
We always love working on music videos. So many creative people in the room.
Marketing videos for your sales funnel
Potential buyers don’t want to talk to a sales person unless they are ready to purchase. This means marketing videos can help them along the sales funnel.
How to choose titles for a video interview.
What is the best way to title your interviews or onscreen commentators in your video production? Is shorter always better?
How long should your marketing video be?
There is no correct answer because having “a video” is a vague concept that really needs to be defined more by its purpose than its physical form.
Mistakes to Avoid When Planning an Event Video
Event video is often not used effectively. It’s considered to be expensive without providing much return on that investment. Here are some common mistakes.