by Steven Hunt | Mar 5, 2021 | Production Points
VIDEO PRODUCTIONS TO CONSIDER FOR YOUR BUSINESS. Before investing in any video production, you must give your video a job. Without a job, it will just sit on your webpage, not attracting much attention, with a price tag that does not justify its non-existent role. So...
by Steven Hunt | Feb 17, 2021 | Production Points
It is a blatantly false narrative that, in recent years, human attention spans have been declining to the point that the average goldfish has a longer attention span. It is a made-up number. (See reference at the end of the article.) For some reason, we see the...
by Steven Hunt | Feb 10, 2021 | Production Points
Video needs a job. Videos are often left hanging around on some web corner with little to do. However, their most important job is to fit into your video marketing efforts. Videos can look pretty, robust, weak, or dull. They may have excellent production value –...
by Steven Hunt | Feb 9, 2021 | Production Points
Here is a scam in creatives’ inboxes, such as video makers, graphic artists, and website developers. Unlike the obvious scammy letters from the spouses of dead Nigerian princes, it is more insidious because it mimics everyday business practices and is designed...
