Marketing videos for your sales funnel

Marketing videos for your sales funnel

By now, you will have figured out you need to market your product or services with videos. Consumers love seeing videos in social media.  54% of consumers want to see more video content from a business or a brand they support. But what type of videos should work...
How to choose titles for a video interview.

How to choose titles for a video interview.

What is the best way to title your interviews or onscreen commentators in your video production?  Is shorter always better? If you come from the world of documentary film or news – you are probably thinking, just keep it simple.  Is a shorter interview title...
How long should your marketing video be?

How long should your marketing video be?

There is no correct answer. A “marketing video” is a vague concept that really needs to be defined more by its purpose than its physical form. Step back a bit to get a better understanding of why we are worried about video length. Are attention spans getting...
Mistakes to Avoid When Planning an Event Video

Mistakes to Avoid When Planning an Event Video

  Event video is often not used effectively. It’s considered to be expensive without providing much return on that investment. Here are some common mistakes. Thinking that event video is primarily for the archives. Too often the raw video ends up in someone’s...
Judge YouTube Videos – Audience Retention

Judge YouTube Videos – Audience Retention

Like it or not, your audience is the best judge to evaluate your video content on YouTube. YouTube`s Audience Retention Analytics does that for you.  It represents what your audience finds interesting or encourages them to click away. But here are several points to...
Four Steps in the Video Production Process

Four Steps in the Video Production Process

If your organization is hiring a video production company, you should be aware of the various steps in the video creation process. It will ensure you get what you want. In general, you should work towards a “no surprises” approach. Step One: Concept Development Even...