The Human Attention Span Is Longer Than Goldfish.

The Human Attention Span Is Longer Than Goldfish.

It is a blatantly false narrative that, in recent years, human attention spans are declining to a point that the average goldfish has a longer attention span. It is a made-up number. (See reference at end of article.) For some reason, we see the general drop in the...
Video needs a job!

Video needs a job!

Video needs a job. Too often they are left around hanging on some web corner with not much to do. They can look pretty, strong, weak or boring. They may have great production value – or none at all – but they just sit there in the hope that someone will come along to...
Scam alert

Scam alert

Scam alert Here is a scam that is showing up in creatives’ inboxes such as video makers, graphic artists, and website developers. Unlike the obvious scamy letters from the spouses of dead Nigerian princes, it is more insidious because it mimics normal business...
Marketing videos for your sales funnel

Marketing videos for your sales funnel

By now, you will have figured out you need to market your product or services with a sales video. Consumers love seeing videos in social media.  54% of consumers want to see more video content from a business or a brand they support. But what type of videos should...
How to choose titles for a video interview.

How to choose titles for a video interview.

What is the best way to title your interviews or onscreen commentators in your video interviews?  Is shorter always better? If you come from the world of documentary film or news – you are probably thinking, just keep it simple. But if your from the corporate world,...