by sdmedia | Jul 23, 2019 | Blog
Event video is often not used effectively. It’s considered to be expensive without providing much return on that investment. Here are some common mistakes. Thinking that event video is primarily for the archives. Too often the raw video ends up in someone’s office...
by sdmedia | Jun 20, 2019 | Blog
Like it or not, your audience is the best judge to evaluate your video content on YouTube. YouTube`s Audience Retention Analytics does that for you. It represents what your audience finds interesting or encourages them to click away. But here are several points to...
by sdmedia | May 19, 2019 | Blog
Here is a typical scenario that involves the YouTube Content ID system. You edit your video footage, download music from a stock music website and then mix it into your video. Once you upload the completed project to YouTube, you get a copyright infringement notice....
by sdmedia | May 19, 2019 | Blog
If your organization is hiring a video production company, you should be aware of the various steps in the video creation process. It will ensure you get what you want. In general, you should work towards a “no surprises” approach. Step One: Concept Development Even...
by sdmedia | May 17, 2019 | Blog
#1 Look at a production company’s demo reel but take it with a grain of salt. Many companies will have a compilation video of their work on their website. In many ways, it reflects their overall abilities in production, graphics, animation and effects. But demo reels...
