Mistakes to Avoid When Planning an Event Video

Mistakes to Avoid When Planning an Event Video

Event video is often not used effectively. It’s considered to be expensive without providing much return on that investment. Here are some common mistakes. Thinking that event video is primarily for the archives. Too often the raw video ends up in someone’s office...
Judge YouTube Videos – Audience Retention

Judge YouTube Videos – Audience Retention

Like it or not, your audience is the best judge to evaluate your video content on YouTube. YouTube`s Audience Retention Analytics does that for you.  It represents what your audience finds interesting or encourages them to click away. But here are several points to...
Four Steps in the Video Production Process

Four Steps in the Video Production Process

If your organization is hiring a video production company, you should be aware of the various steps in the video creation process. It will ensure you get what you want. In general, you should work towards a “no surprises” approach. Step One: Concept Development Even...