Video SEO to build a brand and drive business

Oct 28, 2022 | Law Firms

Video SEO is important to be ranked by Search Engines.

Law firms are no longer just businesses; they’re also digital entities. As a result, your law firm must operate as a brand to succeed in this new world. The best way to do that is by investing time and money into your online presence. 

Moreover, you must operate as a brand and a company with specific SEO strategies in mind. These strategies will ensure that the right people see your content, see it at the correct times, and choose to take action on it rather than pass by without ever stopping to investigate what you offer. 

Law Firm SEO

Law firms need a strategy to increase the number of visitors to a law firm website by enhancing its listing position in search engine results pages, also known as search engine optimization. In other words, if you have a law firm featured on the first page of search engine results, you will receive more website visitors. 

The most challenging aspect of SEO for law firms is determining how to get your law firm to the top of organic search results. Many law firm SEO vendors are available, but no guarantees or strategies will get you number one.

There are a variety of strategies that may help you rise to the first page of search results. However, you can easily cut through the clutter and attract customers by knowing the essential factors that search engines consider when ranking a website: content, backlinks, and technical SEO, such as the loading speed of your web pages.

Other articles address these issues, but how does video impact SEO?

Video Overview: What You Should Know Before you Jump in

There’s no doubt that video is rapidly becoming a vital part of all businesses online marketing strategies. But what exactly is video SEO? And how can you capitalize on the unique benefits it offers? Let’s start with a quick rundown of what video SEO is.

Video SEO is using video as an organic search engine optimization (SEO) tool. It means that you’re not just posting videos to your site; you’re also optimizing them to rank well in search results—specifically, on video engine pages like Google, YouTube, and others. There are two primary ways to do this. 

First, video SEO focuses on creating a video that people want to watch, choosing a format and length that’s ideal for the human attention span. 

Second, video SEO focuses on optimizing your video’s content to attract the attention of the search engine’s algorithms and guide users to your site. In other words, you want your video to do for Google what your site already does for visitors.

Why is video so important for SEO?

Video is one of the fastest-growing forms of online content for brands and marketers. It’s a cost-effective way to communicate with and engage your audience, and it can boost SEO if done correctly. The reasons video is so important for SEO are twofold. 

First, video is highly visual, making it an excellent way to attract a lot of attention to your brand or law firm’s content. Second, as a search engine, it can help you rank higher in search results. Finally, brands and marketers see the value of video SEO.

Both Facebook and Google report that more people are watching videos on their platforms than ever. Moreover, two-thirds of all online adults say they prefer watching videos over reading online content. With all eyes on video online, it’s more important than ever for brands and marketers to capitalize on video SEO.

Video SEO Strategies – How to implement them

Now that you know video SEO basics let’s dig a little deeper into how to incorporate these tactics into your video SEO strategy.

Optimize Your Video Title

Your video title is one of the first things people will see when clicking on a video on a search engine. It’s also highly relevant to your overall video SEO strategy. The video title is what people will use as a search term to find your video. 

The key to writing a successful video title is to ensure it’s attractive to Google’s algorithms. Google will filter all the other videos on the page and show your video in front of the algorithm. So start by brainstorming ideas for your video’s topic. 

Once you have a general idea, you can look at the titles of other videos similar to yours. It will help you find the keywords people use to find videos relevant to their interests. Then use your keywords as inspiration to create a catchy and original video title that captures what your video is all about. You can also use a video title generator to help you with this process. 

Optimize Your Video Description

A video description is another vital video SEO strategy that you should include in your video SEO strategy. The video description is what people will use as a snippet to read the rest of the content on the page after clicking on your video in the search results. 

Again, the key to writing a successful video description is ensuring it’s attractive to Google’s algorithms. Google will use it as a filter for the rest of your content on the page. You can use the same process you did with your video title to find the most relevant and shareable keywords for your video description. 

You can also incorporate your video SEO strategy by adding images, links, and relevant sentence structures that will help you attract more clicks. 

Optimize Your Video Alt Tags

Your video alt tags are the final video SEO strategy you need to include. Alt tags are what people will use to navigate away from a video after viewing it on a page. According to Google, 60 percent of people will leave a page without viewing all its content. Therefore, the alt tags that you need to include in your video SEO strategy should be unique and relevant to your video. The best way to do this is to use a content analysis tool to find the most important keywords, images, and sentences in your content. 

From there, use that data to create relevant and shareable alt tags that will help you retain your audience as they navigate away from your page. 

Video SEO is an essential and effective technique for boosting your law firm’s online presence.

Types of Videos and Which One to Use?

Like all digital ventures, video SEO efforts come in various forms and styles. It makes sense, as every company and law firm will have its unique way of presenting its content engagingly. 

Vlogging

It is an excellent way to talk about your brand, explain legal procedures, and share inspirational stories. Vlogging is high-quality, shareable content designed to inspire and engage your audience. 

Product and Service Videos

These informative videos explain how products and services work in step-by-step detail. It lets customers learn more about your business and see how your offerings can help them solve problems. 

How-to and Tutorial Videos

In this type of video, you demonstrate your services. In addition, these videos can be a great way to educate your clients and potential clients on how to use your resources. 

Interviews

Interviews are perfect for sharing the insights and knowledge of an expert within your field. In addition, an interview can help boost brand awareness and establish your expertise.

Animated Videos

Visual content is almost unlimited, unlike written content, and limited by the number of words you can use. You can create engaging and fun visuals that attract and retain your audience. Animated videos are perfect for storytelling and creating narratives.

Conclusion

Video SEO is an essential part of online marketing and helps your law firm get noticed. When potential clients search for content related to your law firm or practice area, they are more likely to find your content when they see your video. Google even says that the first three results on a search engine when someone searches for a particular term are 90 percent likely to be paid ads, with the first two being search results from your local area. 

To take your video SEO strategy to the next level, you need to understand the strengths and weaknesses of each type of video and how to use them properly.

Other Resources

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery

Do you want:

  • New Clients
  • Enhance Your Brand
  • Rank Higher on Google

Video will play a significant role, but it’s more than just good videography.

Video needs a strategic plan based on your law firm’s need to communicate expertise, enhance its branding, and video search engine optimization.

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Talk with us, and we can provide you with a plan.

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